What defines an extraordinary sales performer versus an ordinary one?
In the fast-paced and competitive realm of sales, the difference between an extraordinary performer and an ordinary one can often seem like a chasm. While both may possess similar product knowledge and access to the same skills training and business tools, the outcomes they achieve—and the impact they have on their organisations—can be vastly different…
Pharma Sales is Changing – What You Need to Know
In the last 3-4 years, we’ve seen substantial change in pharma and life sciences; the biggest need for change in decades. You can invest in upskilling your customer-facing teams and leaders as much as you want, however, if you’re truly honest with yourself, is this providing the transformation you’re seeking…
5 Things for Pharma L&D Professionals to Think About for 2025
As we look ahead to 2025, the world of Learning and Development (L&D) in the pharmaceutical industry is evolving faster than you can say “clinical trial protocol.” With new technologies, shifting regulations, and a workforce that expects learning to be as engaging as a Netflix binge…
Why is Your Omnichannel Approach Not Working?
According to PWC research, 4/10 global healthcare CEOs don’t think their organisation will be economically viable a decade from now if nothing changes.
Why?…
Skills vs Behaviours – Why Mindset is Critical to Selling Success
Sales is changing, so are customers! We’re seeing a significant shift from the traditional ‘hard-sales methodologies’ in most businesses, including pharma, life sciences, IT, FMCG and others. Most organisations are transitioning to a model that focuses on…
The Key to Driving Business Success in 2024 - A Growth Mindset
The pharmaceutical and life science sector is an industry that thrives on innovation, research, and development. However, for a significant number of years, the industry’s customer-facing practices have been stagnating, with many commercial and medical teams still…